About-Face has been honored to serve girls for more than 20 years, helping them turn awareness into action.
Our story is unusual — and truly grassroots. About-Face started with a poster that protested advertising that portrayed unhealthy and destructive images of women, in magazines, TV, movies, and billboards.
Social media has completely changed the media landscape — and About-Face evolved with it. We expanded our mission — and our approach — beyond body image to make sure girls can navigate our cultural landscape and develop the mental health and self-worth they need to reach their full potential.
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